coming soon ยท summer 2026

made for the love of your life.
yes, your wiener.

for the dachshund-obsessed (yes, you). long-bodied goods for your wiener and the occasional letter from Karma โ€” the dog at the center of all of it.

thanks. Karma will write soon.

no spam. occasional letters from Karma.

Karma, a black-and-tan dachshund standing in profile

a badass brand for the world's best breed.

we make goods for the dachshund-obsessed. small comforts and carry-anywhere essentials for the long-bodied love of your life. (if your camera roll is mostly her, you're in the right place.)

we know we're a lot. so is your wiener. unapologetic on both counts.

also: there is a main character. her name is Karma. she has black cat energy in a dachshund's body โ€” observant, opinionated, generous with affection only when she's decided you've earned it. she is, somehow, the most emotionally evolved member of our team.

โ€” Karma & the people behind her

the dog who knows.

she has opinions about your life choices but loves you anyway. she has been your therapist for years. she isn't going to start charging now.

one thing. to start.

we're not in a hurry. one perfect product, then we see. the first is built around a single requirement: that she comes with you.